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The ISP Guide Advertiser Faq

 

Advertiser Frequently Asked Questions:

Why should I advertise with The ISP Guide?
I am ready to advertise with The ISP Guide. How do I start?
What are my payment options?
Why do I have to pay in advance to advertise?
Can I buy more then one advertising option with in the month?
Will you ever increase your price?
What about the smaller ISP's that do not have the advertising budget?
Will the paid listing generate leads for me?
How do you determine who gets the top spot for the banner and text link advertisements?
Why are consumers not signing up to my ISP?
I seem to get few leads from the free listing?
Where do you host your servers?
Why are you hosting there and not some other place?
What if I have a problem with where you host?
Why don't you list a phone number?
What if I have more questions?

 

Why should I advertise with The ISP Guide?
Most ISP's will agree targeting marketing is the most cost effective way to acquire customers.  What better way to find a customer then to advertise on a site where customers are actively looking for another ISP?  The ISP Guide will generate some of the highest ROI's on the marketing dollar for your ISP.

I am ready to advertise with The ISP Guide. How do I start?
First register your ISP with the ISP Guide; and then login to your account. With in the login section you will find a link called 'Start Advertising'.   Click on 'Start Advertising' to begin your advertising campaign with The ISP Guide. 



What are my payment options?
You can pay by Pay Pal, Qchex or Snail Mail. We strongly recommend Pay Pal or Qchex since it immediate versus snail mail which requires the company to wait for the check to arrive in the mail.

Why do I have to pay in advance to advertise?
It allows us to manage our cash flow more effectively, and since we do not have to worry about collections it is much more efficient from a company resources standpoint.  Those savings are passed on to the ISP's by offering some of the lowest advertising rates for an ISP Directory in the market.

 

Can I buy more then one advertising option with in the month?
Yes, you can buy multiple advertising options.  For example if your ISP would like to buy a banner ad and text link advertising with in the same month then you can.

 

Will you ever increase your price?
Based on the simple principal of economics there is very good chance our pricing can increase.  It's based on supply and demand, but at the same time the company has made a strong commitment to creating advertising opportunities and exposure for the smaller ISP's. 

 

What about the smaller ISP's that do not have the advertising budget?
The company will release a cost per click model in December and many other unique options for the smaller ISP's in the coming months.     For example, the company is currently working on an enhanced listing options which will cost anywhere from $15.00 - $35.00 per month which will allow smaller budget ISP's  to standout out over the crowd of ISP's in the free listing. 

 

Will the paid listing generate leads for me?
Nothing is guaranteed in this world.  The only guarantee is that there is no guarantee.  With that in mind try us out for a month and see for your self.  The ISP Guide does not require any extended contracts.  Try us out and if you like the results then continue and if you don't then stop at the end of the month. No questions asked!  

 

How do you determine who gets the top spot for the banner and text link advertisements?
In the initial month or two after the launch the banner and text link advertisements positions will be given to ISP's that sign up first or possibly rotating the banners positions every week.  In the future the top spot could be determined based on a scale which will display the ISP banner or text link based on price paid & review by consumers on the ISP.  

 

Why are consumers not signing up to my ISP?
The consumer will choose an ISP based on: Name Recognition, Price, Setup Fee, Quality of Website, and ISP.  If you present the information clearly and offer a competitive price then there is a very good chance consumers will sign up.

 

I seem to get few leads from the free listing?
Based on marketing principles it is safe to assume that the free listing will generate limited branding, exposure, and leads to your ISP.  The ISP Guide will have thousands of ISP's listed with in the next few months.  So the chances are that most consumers will concentrate on the ISP's that have paid advertising.

 

Where do you host your servers?
We host with a local company in the Houston area.  We are a separate company and pay them for the services rendered.   

 

Why are you hosting there and not some other place?
First, we are hosting with them because they are local and easily accessible. Secondly, they have agreed to buy advertising space with us at the prices listed on the website.  We are a new company so generating revenue in the beginning is important to our survival.

 

What if I have a problem with where you host?
If you have problems with it then do not advertise with us it's that simple.  The ISP Guide has made it very clear our position and if you still have a problem with advertising then spend your advertising dollar somewhere else.  The focus of The ISP Guide is on making it as easy as possible for consumers to find the best ISP and generating some of the best ROI's for ISP's on the marketing dollar, and that's what we intend to do. 

 

Why don't you list a phone number?
The company wants to offer the lowest price possible to ISP's and in order to do that, the company must make things as efficient and cost effective as possible.  The ISP Guide offers some of the lowest advertising rates in the market.  While other guides charge well over several thousand dollars to even start advertising, The ISP Guide will allow even some of the smaller ISP to get started for as little as $15 - $25 per month.

Besides everything that you need to know is on the website, and it's really not very complicated. You buy advertising on The ISP Guide and you generate traffic and leads to you website. That's it!

 

What if I have more questions?
Email us and we will be glad to answer any questions you may have.

 


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